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       首頁 >> 新農村
      直播成了“新農活”
      2019年06月10日 10:20 來源:《 農民日報 》( 2019年06月10日 08 版) 作者:秦衛飛 字號
      關鍵詞:農民;直播;利川市;電子商務

      內容摘要:為了讓農民玩轉短視頻和直播,利川市農旅網紅電商基地在當地設置了多種多樣的課程。基地里的三農網紅培養孵化導師利群告訴筆者,培訓課程既有實際操作方面,還包括行業認知的內容。

      關鍵詞:農民;直播;利川市;電子商務

      作者簡介:

        “‘放下鋤頭,拿起手機’已成為湖北恩施州利川市農民的致富新選擇。”近日,在某電商企業與利川市共同打造的村播示范項目啟動儀式現場,利川市副市長洪超介紹道。

        最近幾年,利川市把電子商務和“互聯網+”作為推動經濟轉型升級、高質量發展的重要抓手。2018年,該市農產品上行金額達5.1億元,同比增長46%,被評為“中國電商示范百佳縣”,電商累計服務建檔立卡貧困戶人數34270人,帶動110位貧困戶就業,帶動農村就業創業640人。

        近日,在毛壩鎮茶園里,“農民文叔”手持手機,對著屏幕里的直播間唱起了山歌。盡管直播剛剛開啟5分鐘,已有數百位網友涌進文叔的直播間,一串串代表粉絲點贊的紅心在手機屏幕上點亮。

        這位51歲的農民網紅名叫黃文勝,在外打工多年后又回到利川。今年3月,他的短視頻在網絡平臺上獲得了兩千萬的點擊量。黃文勝說,這段爆款視頻的拍攝其實非常簡單,就是他一邊做農活一邊談人生感悟。

        在利川,類似“農民文叔”黃文勝這樣的簽約農民主播有近千名。目前,部分農民主播已經陸續進駐直播平臺,通過直播當地特色農產品、探訪原產地、尋找非遺手藝等形式,帶動利川農產品上行,宣傳農旅資源。

        筆者了解到,簽約農民主播有固定的工作時間,除了外拍時下鄉,其他時間要在電商產業園網紅工作室“坐班”,早9點到晚6點的值班方式,與城市白領沒有什么差異。每周需要上傳3—5條視頻,并附帶瀏覽量、點贊量等考核標準。

        面對考核壓力,黃文勝坦言,他并不焦慮:“我的形象憨厚樸實,長相本來就逗人喜歡,說話真誠,待人做事誠信為本,我還喜歡唱山歌。我要帶動利川旅游的發展,我會去了解所有景點的故事,直播粉絲問我時,我就能一一介紹。”他告訴筆者,當視頻點擊量等考核標準達到一定要求時,他每周的收入就可過萬元,這比原來在外務工的收入高了不少。

        為了讓農民玩轉短視頻和直播,利川市農旅網紅電商基地在當地設置了多種多樣的課程。基地里的三農網紅培養孵化導師利群告訴筆者,培訓課程既有實際操作方面,還包括行業認知的內容。

        “我們的目標是讓這些農民主播的月薪超過1萬元。”利川電子商務公共服務中心策劃總監宸宇說。相比外出務工,做簽約主播收入更高,有些人的月薪接近萬元,進駐直播平臺后,隨著帶貨能力提高,收入還會更多。

      作者簡介

      姓名:秦衛飛 工作單位:

      轉載請注明來源:中國社會科學網 (責編:禹瑞麗)
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